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Digital loyalty · cafés, salons, studios and shops

The loyalty card that lives in your customers’ phones.

Digital loyalty cards in Apple Wallet or Google Wallet. Customers join through a QR code, and staff record visits in the scanner.

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30 days free · no credit card · cancel anytime

Try the demo
Card colour · Plum
Alvorada Coffee Roasters
Collected
6 / 10
🎁 Rewards
0
Name
This is how it looks in your customers’ wallet.
How it works

Live in three steps

Alvorada Coffee Roasters
Collect 10 · the 11th coffee is free
1

Create the card

Colours, logo and reward. The QR is ready to print.

Alvorada Coffee Roasters
Collected
4 / 10
🎁 Rewards
0
Name
2

Customers scan the QR

The card lands in their phone wallet. No app.

Scan card
+ Add stamp
3

Your team stamps

Staff record the stamp in the scanner. On stamp cards, the reward appears when the customer reaches the goal.

Try it now

See the card on your phone in 30 seconds

Scan the QR or tap the button. Exactly what your customers do at the counter.

See the card on my phone →
No account, no app.
Point your phone camera
Point your phone camera
The cards

Five ways to reward the people who come back

Configure classic or accumulating stamp cards and discount cards in Settings. You can add a prepaid pack. Contact the Selo Club team to activate reward tiers.

Café Aurora
Stamps
4 / 10
6 to go · the 11th coffee is free

Stamp card

The classic. Collect 10 stamps, get the reward, and the card starts again from zero.

Cafés, bakeries, car washes

At first setup or later in Settings

Corner Bistro
Meals
23
2 rewards to use

Stamps that add up

The total never drops. Every 10 stamps banks one more reward on the card, to use whenever they like.

Restaurants, pizzerias, brunch

In Settings, after first setup

Smash Central
Next
3 to go · Dessert
  1. 5 · Fries
  2. 10 · Dessert
  3. 20 · Meal

Reward levels

Different prizes at 5, 10 and 20 stamps, handed out in order. After the last one, the ladder starts again.

Burger bars, pubs, ice cream

Set up with help from the Selo Club team

Contact the Selo Club team →
Bloom & Co
Your discount
10% off
On every visit

Discount card

A fixed percentage on every visit, just for showing the card. No stamps to count.

Shops, grocers, florists

At first setup or later in Settings

Alvorada Yoga
Prepaid
7
valid until 11 Jan 2027

Prepaid pack

Paid upfront at the counter. Each visit takes one off, the balance stays on the card, with an expiry if you want one.

Studios, gyms, salons

In Settings, alongside your stamp or discount card

With several locations, each one has its own card, with its own look and reward, all managed in one account. And every card gets your news, birthday wishes and review invites.

Who it is for

For every business people come back to

Cafés and restaurants, of course. And hair salons, studios, gyms and local shops too.

Tap a type of business to see how it works.

Stamp card

10 coffees. The 11th is on the house.

The customer scans the QR code, completes the form and adds the card to their phone’s Wallet. Staff add one stamp per coffee. At 10 stamps, a free coffee becomes available. Have a new dish or a Sunday brunch? Write a message and send it to customers who have opted in to offers.

  1. 1Scans the QR at the counter or table
  2. 2One stamp per coffee, in a tap
  3. 3At 10 stamps, the card shows the reward

Accumulating stamps keep the customer’s running total. Enable them in Settings. For reward tiers, such as rewards at 5, 10 and 20 stamps, contact the Selo Club team.

Café Aurora
Stamps · Stamp card
7 / 10
3 to go · the 11th coffee is free
What you get

Everything that brings a customer back

No paper, no app, no extra work for the team.

Your brand in their walletA card with your colours and logo, on the customer’s phone alongside their payment cards.
Reminds them as they walk pastWith your location set, the card shows on the lock screen when they are nearby.
News straight to the cardWrite up to 120 characters and choose who gets it: everyone, those almost at a reward, or those drifting away. It lands as a notification.
Bring them backAn automatic message to anyone not seen in 30 days, at most once every 60. On with one tap.
Google reviews without askingAt the 3rd stamp, the card invites a review. Once per customer.
Birthday wishes on the dayThe card says happy birthday and, if you like, carries an offer valid that day only. The scanner shows it to your team.
A dashboard that shows the returnCardholders, repeat visits, peak hour and estimated revenue at a glance. Monthly report by email.
The customers you already haveImport your list (name and email) and each one gets a branded invite to add the card.
Several locations, one accountEach location has its own card and QR. You see everything in one dashboard, and each team stamps only its own.
Your team stamps with the free app
Opens on the camera, reads the card, stamps. For iPhone and Android, on the App Store and Google Play. Customers install nothing.
Download on theApp StoreGET IT ONGoogle Play
Pricing

Simple pricing. Start free.

30 days free, no credit card required. Cancel anytime.

30 days free · −20% first three months ARRANQUE20

Starter

One location, unlimited cardholders
€29.90/mo
VAT exempt (art. 53 Portuguese VAT Code)
Start free
30 days free · no credit card
  • ✓Card in the customer’s wallet
  • ✓Scanner for the team
  • ✓Owner dashboard
  • ✓Messages, reviews and birthdays
  • ✓Support from the Selo Club team
For multiple locations

Growth

Up to 5 locations, with priority support
€44.90/mo
VAT exempt (art. 53 Portuguese VAT Code)
30 days free · −20% first three months
Start free
30 days free · no credit card
  • ✓Up to 5 locations, linked by us
  • ✓Email to customer groups
  • ✓Priority support
  • ✓Everything in Starter

Pro

6 to 10 locations
€64.90/mo
VAT exempt (art. 53 Portuguese VAT Code)
Start free
30 days free · no credit card
  • ✓Up to 10 locations, linked by us
  • ✓Guided setup
  • ✓Everything in Growth

Groups

More than 10 locations
Custom quote
Request a quote
Opens a WhatsApp chat with the founder.
  • ✓Unlimited locations
  • ✓Per-location price set by volume
  • ✓Everything in Pro

Every plan includes the card, the scanner, the dashboard, messages, reviews and birthdays. Growth and Pro add more locations, group emails and priority support.

Why it works

What research says about loyalty cards

20%

In a café, the closer customers got to the reward, the sooner they came back: the time between visits shrank by 20%.

Kivetz, Urminsky & Zheng · Journal of Marketing Research, 2006
34% vs 19%

At a car wash, for the same effort (8 washes), the card that came with 2 free stamps was completed by 34% of customers, against 19%.

Nunes & Drèze · Journal of Consumer Research, 2006
429

findings from 30 years of studies: loyalty programmes raise customer loyalty, above all the habit of coming back and buying again.

Belli et al. · Journal of the Academy of Marketing Science, 2022

Independent studies, published in scientific journals.

Questions before you start? Talk to us at support@seloclub.com

Questions

Questions, answered

Do my customers need to install an app?

+

They don’t need a Selo Club app. They scan the QR code, complete the form and add the card to Apple Wallet or Google Wallet. A compatible phone and Wallet app are required.

How long does it take to start?

+

Set your colours, logo and reward. Your sign-up QR code is then ready to share or print. You can adjust the card in Settings.

How does my team give stamps?

+

With the free iPhone and Android app, or from the browser on any phone: open, read the card, stamp given. A cooldown stops double stamps.

We use paper stamp cards. Can we switch?

+

Yes. New customers join through the QR, and you can keep honouring paper cards during the transition.

How does payment work?

+

The first 30 days are free and we ask for no credit card. Then it’s a monthly subscription. Cancel anytime.

What kinds of card can I create?

+

Start with a stamp card or a discount card. In Settings, choose classic or accumulating stamps and add a prepaid pack. Contact the Selo Club team to activate reward tiers.

I have more than one location. How does it work?

+

Each location has its own card and its own QR, all managed in one account and one dashboard. Starter covers one location; Growth up to 5 and Pro up to 10. New venues also get 20% off their first three paid months with the code ARRANQUE20 at checkout.

Your regulars are ready. Give them a reason to come back.

Create the card today. Tomorrow it is on the counter.

Start free →Try the demo
30 days free · no credit card · cancel anytime
SeloClub

Branded digital loyalty cards for cafés, restaurants, salons, studios and local shops. Made in Lisbon.

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